Sports nutrition company Cytosport Inc., and its Muscle MLK® brand, will have a large presence at 2018 Jerome Indoor and Outdoor track meets.
VANCOUVER (February 2, 2018) -- Cytosport Canada, makers of Muscle MLK® premium protein products to help the body recover, rebuild and restore, has signed a sponsorship agreement with the Achilles International Track and Field Society, organizer of the Harry Jerome Indoor and Harry Jerome Classic events.
Muscle MLK® protein shakes and powder provide the essential nutrients to help recover and build muscle after hard training. The company’s portfolio serves the needs of elite athletes, active lifestylists and weekend warriors with a wide range of innovative protein-enhanced solutions that taste great and appeal to evolving consumer demands.
Under the agreement, the Muscle MLK® brand will have a significant presence at the Harry Jerome Indoor at the Richmond Olympic Oval on Saturday, February 3, 2018, and at the Harry Jerome Classic at Swangard Stadium in Burnaby, June 26-27, 2018. The highly-regarded outdoor meet is celebrating its 35th anniversary this year.
“This partnership provides us with the platform to directly support the track and field community and to provide nutritional support and education for all participants of the Harry Jerome Indoor Games and the Harry Jerome Track Classic,” said Anjulie Latta, director of marketing for the Muscle MLK® brand.
“Recovery and nutrition are important elements to every training program and we’re proud to be able to support that with our product,” Latta added.
“We’re always looking to expand the number of corporations supporting us,” said Doug Clement, president of the Achilles Track and Field Society. “And with sport nutrition becoming more of a critical part of every athlete’s preparation, we’re very excited to have Cytosport come aboard.”
Cytosport, a wholly-owned subsidiary of Hormel Foods, is headquartered in Walnut Creek, Calif., and is among the most trusted and recognized sports nutrition and functional beverage companies in the U.S., and is actively working to expand its presence in international markets.
For more information:
Anjulie Latta, B.Sc. (Kinesiology)
Chair, Achilles International Track and Field Society
ABOUT CYTOSPORT, INC.
CytoSport, Inc. is among the most trusted and recognized sports nutrition and functional beverage companies in the United States. As the maker of MUSCLE MILK®, MONSTER MILK® and CYTOMAX® brands, CytoSport, Inc. is dedicated to providing premium protein products that elevate everyday performance for every body. Our portfolio serves the needs of elite athletes, active lifestylists and weekend warriors with a wide-range of innovative protein-enhanced solutions that taste great and appeal to evolving consumer demands. The company is a trusted partner with storied collegiate athletic programs, world-class professional athletes, and elite training facilities. All CytoSport, Inc. powder products are NSF Certified for Sport® ensuring their safety and freedom of banned substances. In 2014, Fast Company listed us as one of the world’s top 10 most innovative companies in fitness. CytoSport, Inc. was also named one of CircleUp25’s 2013 most innovative companies for consumer brands (specifically the MUSCLE MILK® brand) by Forbes magazine. The company was founded in 1998 by the Pickett family, acquired by Hormel Foods Corporation in 2014, and is headquartered in Walnut Creek, Calif.